About Us

The right lingerie is often the foundation of a great outfit. It should feel comfortable against the skin, complement your natural shape, and bring a little enjoyment to everyday dressing. Hanky Panky approaches intimate apparel with this philosophy, creating feminine essentials that combine thoughtful fit, distinctive fabrics, and a touch of playful character.

Founded in New York in 1977 by Gale Epstein and Lida Orzeck, Hanky Panky began with an unconventional creative idea: transforming embroidered handkerchiefs into a beautiful lingerie set. That original experiment developed into a brand known for its innovative approach to women's underwear and its commitment to comfortable, expressive design.

The brand's signature stretch lace remains an important part of its identity, appearing across popular thongs, briefs, bralettes, and coordinating pieces. For those who prefer different textures, the collection also includes breathable Supima® cotton, soft modal, and smooth BreatheSoft™ microfiber. Each material offers a different wearing experience, giving customers more ways to find their preferred combination of coverage, softness, and style.

Hanky Panky's assortment extends beyond everyday panties to include camisoles, bodysuits, sleepwear, matching lingerie sets, and selected swimwear. From simple neutral shades to vibrant seasonal colors and distinctive prints, the collection makes it easy to choose pieces that reflect your mood and personal style.

Our goal is to make intimate apparel feel less like an afterthought and more like an essential part of self-expression. Whether you're building a reliable everyday underwear collection or searching for something special, discover lingerie that balances elegance, comfort, and individuality.